The Moment a “Niche” Became a $250M Brand

She turned “fangirl” into a business category—not even Disney saw it coming.

Recorded live at Tony La Russa’s Leaders and Legends in Scottsdale, Arizona, Amy Stuttle interviews Ashley Eckstein—founder of Her Universe and the original voice of Ahsoka Tano in the Star Wars animated universe.

In this conversation, Ashley walks through how she got the vision for Her Universe, how she built it into a movement that unlocked a massive, underserved market, and the business lessons behind scaling a brand that she says has driven over $250M in retail sales—before later selling Her Universe to Hot Topic.

You’ll also hear:

What it took to keep betting on herself when the industry didn’t take the market seriously

How she’s sustained a long-term career inside an iconic franchise while building a company in parallel

Why a supportive, high-performing partnership matters—plus lessons from building life with her husband, former MLB player David Eckstein

The role Disney played in shaping her belief that she could “shoot for the stars”

Ashley Eckstein's Instagram Click Here

Victory Men's Health Click Here

Victory Men's Health YouTube

For questions email podcast@amystuttle.com