Your AI Budget Works When Goals Come First

Send us Fan Mail Your competitor posts a “10x productivity” win, your heart rate spikes, and suddenly a $10,000 AI subscription feels like the only way to keep up. We’ve seen how this story ends: low usage, muddy ownership, and nobody can point to a single metric that improved. So we slow the whole thing down and rebuild the 2027 AI marketing budget from first principles, starting with outcomes, not tools. We walk through how to anchor spend to real business goals like sales qualified ...