
Über diesen Podcast
Packaging design can make or break how consumers see and understand your brand. On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products. That a lot of choice! So what is it that makes us pick up the products up and part with our hard earned cash? In each episode, ‘A Slice Of’, will take a look at a supermarket brand and critique the packaging design to find out what works, or doesn’t. What makes you desire them, or even hate them? Website -…
45 Folgen · business
A Slice Of - Packaging Design
Über diesen Podcast
Packaging design can make or break how consumers see and understand your brand. On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products. That a lot of choice! So what is it that makes us pick up the products up and part with our hard earned cash? In each episode, ‘A Slice Of’, will take a look at a supermarket brand and critique the packaging design to find out what works, or doesn’t. What makes you desire them, or even hate them? Website -…
Neue Folgen
- A Slice Of... How to get your brand naming right (No. 43)23. Juni · 8 Min.
- A Slice Of... What does sustainability actually mean? (No. 42)15. Mai · 10 Min.
- A Slice Of... Why your back of pack is an integral part of the design system. (No. 41)15. Apr. · 7 Min.
- A Slice Of... Why is it important to establish a brand, rather than solely focusing on aesthetically pleasing packaging (No. 40)6. März · 6 Min.
- A Slice Of... The importance of creating a robust pack architecture (No. 39)22. Jan. · 7 Min.
- A Slice Of... The importance of colour choice for packaging design (No. 38)20. Nov. 2025 · 6 Min.
- A Slice Of... When should I change or update my branding & packaging design? (No. 37)22. Okt. 2025 · 6 Min.
- A Slice Of... Why You Shouldn't Ask Your Agency To Free Pitch (No. 36)2. Okt. 2025 · 6 Min.
- A Slice Of... Why Consumer Brands Should Consider Sonic Branding (No. 35)19. Aug. 2025 · 5 Min.
- A Slice Of... Why Brand Guidelines Are Important For Packaging (No. 34)9. Juli 2025 · 7 Min.