About this podcast

Packaging design can make or break how consumers see and understand your brand. On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products. That a lot of choice! So what is it that makes us pick up the products up and part with our hard earned cash? In each episode, ‘A Slice Of’, will take a look at a supermarket brand and critique the packaging design to find out what works, or doesn’t. What makes you desire them, or even hate them? Website -…