
Über diesen Podcast
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.
401 Folgen · news
Ad Age Marketer's Brief
Über diesen Podcast
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.
Neue Folgen
- This packaging switch tripled sales velocity, with Saint James Co-Founder19. Aug. · 23 Min.
- Why marketers chase active demand and miss the passive majority, with Indeed's CMO12. Aug. · 20 Min.
- Turning consumer signals into campaigns that work, with Kayak's senior VP of brand marketing5. Aug. · 18 Min.
- Meet the Calvin Klein CMO using 'entertainment mentality' to turn culturally resonant campaigns into sales gains29. Juli · 21 Min.
- Lessons from America's Hottest Brands22. Juli · 17 Min.
- The key to making sports partnerships pay off, with PepsiCo's Jonnie Cahill15. Juli · 21 Min.
- Why data, not AI, is driving local travel marketing decisions, with Vrbo's VP of marketing8. Juli · 22 Min.
- Why retailers should sell experiences, not products, with Macy's CMO1. Juli · 20 Min.
- What brands are missing in sports sponsorship, with Just Women's Sports Founder24. Juni · 21 Min.
- From instinct to evidence: Solving marketing's growth paradox22. Juni · 20 Min.