
← AMA Marketing / And with Bennie F. Johnson11. März · 38 Min.
Nexus of communications and marketing
Nexus of communications and marketing
Ray Day, Vice Chair of Stagwell and Executive Chair of Allison Worldwide, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding the nexus of communications and marketing, why we need to be using data in predictive ways, and writing your own rule book.