AMA Marketing / And with Bennie F. Johnson

← AMA Marketing / And with Bennie F. Johnson11 Mar · 38 min

Nexus of communications and marketing

Nexus of communications and marketing11 Mar38 min

Ray Day, Vice Chair of Stagwell and Executive Chair of Allison Worldwide, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding the nexus of communications and marketing, why we need to be using data in predictive ways, and writing your own rule book.