
← AMA Marketing / And with Bennie F. Johnson8. Apr. · 42 Min.
Being in love with an iconic brand
Being in love with an iconic brand
Mollie Hansen, Chief Marketing Officer for Airstream, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about being in love with an iconic brand, why generational stories are important to a brand and the company, and the using customer stories and experiences to celebrate the brand.