Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

← Behavioral Science For Brands: Leveraging behavioral science in brand marketing.16. Sept. · 46 Min.

Writing for Busy Readers: how Todd Rogers and Jessica Lasky-Fink explain the curse of knowledge

Writing for Busy Readers: how Todd Rogers and Jessica Lasky-Fink explain the curse of knowledge16. Sept.46 Min.
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MichaelAaron and Richard unpack Writing for Busy Readers by Todd Rogers and Jessica Lasky-Fink: six evidence-backed principles for readers who skim rather than read. Why a 49-word email beat a 127-word one, why subheadings doubled newsletter clicks, and why making a task easy beats making it exciting.