Follow The Yellow Brick Road

← Follow The Yellow Brick Road8. Sept. · 30 Min.

Why No One Is Buying: It's Not Your Ads, It's Your Funnel

Why No One Is Buying: It's Not Your Ads, It's Your Funnel8. Sept.30 Min.

Great ads pointed at a broken funnel will never make you money.

Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) run through what actually gets checked before a single dollar goes to a client's funnel — and the fixes most people never bother to look for.

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🚀 BUILD YOUR AI WORKFORCE LIVE

Three live sessions with Emma and Mitch. You leave with two AI employees deployed inside your business: an Ops Intelligence Analyst and a Media Intelligence Analyst — roles that replace $170K–$240K a year in payroll, running on the AI subscription you already pay for.

Learn more 👉 https://theaiworkforcelab.com/

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Session recordings are the cheapest conversion lift available and almost nobody uses them — Emma has doubled conversion rates off ten videos.

Then there's the design stuff people get wrong every time: twelve fonts, size-11 copy for an older audience, stock photos your customer can't see themselves in, and video elements wider than a phone screen. Plus the testing pass most people skip, and how Emma's agents now build the avatar, redesign the page, and rank what to split test next.

⏱️ TIMESTAMPS

1:14 – Your funnel failed the Tin Man test

1:46 – What gets checked before we run traffic