
← Follow The Yellow Brick Road8 sep · 30 min
Why No One Is Buying: It's Not Your Ads, It's Your Funnel
Great ads pointed at a broken funnel will never make you money.
Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) run through what actually gets checked before a single dollar goes to a client's funnel — and the fixes most people never bother to look for.
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🚀 BUILD YOUR AI WORKFORCE LIVE
Three live sessions with Emma and Mitch. You leave with two AI employees deployed inside your business: an Ops Intelligence Analyst and a Media Intelligence Analyst — roles that replace $170K–$240K a year in payroll, running on the AI subscription you already pay for.
Learn more 👉 https://theaiworkforcelab.com/
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Session recordings are the cheapest conversion lift available and almost nobody uses them — Emma has doubled conversion rates off ten videos.
Then there's the design stuff people get wrong every time: twelve fonts, size-11 copy for an older audience, stock photos your customer can't see themselves in, and video elements wider than a phone screen. Plus the testing pass most people skip, and how Emma's agents now build the avatar, redesign the page, and rank what to split test next.
⏱️ TIMESTAMPS
1:14 – Your funnel failed the Tin Man test
1:46 – What gets checked before we run traffic