230: Zero-click marketing broke the measurement layer, so what should ops teams do now, with Amanda Natividad

What's up everyone, today we have the pleasure of sitting down with Amanda Natividad, Chief Evangelist at SparkToro and co-author of Zero Click Marketing.

We'll cover:

(00:00) - Intro

(01:14) - In This Episode

(06:37) - Why Attribution Breaks Down in a Zero Click World

(16:09) - What the Alligator Graph Means for Ops Teams

(22:46) - How to Run a Zero Click Launch Week You Can Actually Measure

(32:35) - How Incrementality Testing Works at Enterprise Scale

(38:09) - What Audience Listening Adds to the Marketing Ops Stack

(42:50) - What Content Leaders Need From Marketing Ops

(47:59) - How to Turn Audience Research Into an Operational System

(52:00) - How AI Visibility Changes Zero Click Marketing