Über diesen Podcast
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
52 Folgen · business
JAR Inside the Research Podcast
Über diesen Podcast
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
Neue Folgen
- (How) Does the Number of Followers Impact the Success of Influencer Marketing? A Construal Level Perspective3. Sept. · 17 Min.
- Is Similarity in Advertising a Double-Edged Sword? The Role of AI-Generated Faces27. Aug. · 33 Min.
- Revisiting Direct Mail Effectiveness: Balancing Organizational Goals with Consumer Sustainability Concerns20. Aug. · 18 Min.
- Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking13. Aug. · 19 Min.
- The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television6. Aug. · 18 Min.
- Advertising Professionals' Views on Advertising Seemingly Related to Offline Conversations30. Juli · 24 Min.
- An Investigation of How and Why Organizations Enact Greenhushing23. Juli · 22 Min.
- Consumer Responses to LGBTQ-Themed Advertising: What 20,000 YouTube Comments Reveal16. Juli · 16 Min.
- When "Buy Less" Backfires: Green Demarketing and the Nongreen Consumer,13. Juli · 13 Min.
- How Persuasive Is Personalized Advertising?25. Apr. · 16 Min.
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