How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy

Send us Fan Mail In this episode, we speak with Yongwoog Andrew Jeon (Northern Illinois University) to discuss his article, "How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy," coauthored with Yuhosua Ryoo (University of Minnesota Duluth), Sangwook Lee (University of Colorado Boulder), and Hye Jin Yoon (University of Georgia), published in the June 2026 issue of JAR. Andy explains the question driving the paper: as AI compani...