AI Agents, False Productivity, and the Sales Team Reset with Gabe Larsen

AI is everywhere in sales right now, but very little of it is actually moving the number.

In this episode, John sits down with Gabe Larsen, CRO of Atonom, to dig into what is real, what is hype, and where AI is actually creating measurable ROI. Gabe walks through the SaaS golden age, the false positives it created, the rise of digital employees, and why most teams are still confusing efficiency with results.

If you are trying to figure out where AI agents belong in your sales process, this conversation gives you a practical way to think about it: stop chasing every research bot, map the process first, and only automate the work that actually creates revenue or reduces cost.

Want to reset your sales team before the market moves on without you? Visit www.jbarrows.com and learn how you can Make It Happen.

What You’ll Learn

Why saving time with AI is not the same as creating measurable business impactWhere Gabe is seeing AI produce real ROI across coding, customer service, SDR work, and recruitingWhy perfect prep docs and research bots still fail when reps lack the fundamentalsHow digital employees could change the way sales and customer-facing teams operateWhy GTM leaders need to map the process before buying another AI tool

Gabe Larsen is the CRO of Atonom, an AI company building always-on AI agents, with a career spanning leadership roles at Kustomer, Meta, and InsideSales.com, where he previously served as VP of Growth and hosted the company's Sales Secrets podcast. He's known for an unconventional, science-driven approach to sales — one that's helped him close major deals and train thousands of reps to replicate his results.

Check out Atonom at atonom.ai to see how AI agents can run your work end-to-end.

Follow Atonom on social media to stay up to date:

Li: https://www.linkedin.com/company/atonomai/

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Youtube: https://www.youtube.com/@atonomai