HexClad + Ridge Reveal Their 8-Figure Celebrity Sweepstakes Playbook

<p>“Two of our winners have entered for free. They never purchased anything from us.”</p><p>How did Ridge turn a 6-week Tony Hawk partnership into an 8-figure sweepstakes lift? </p><p>Connor Rolain (Head of Growth, HexClad) and Connor MacDonald (CMO, Ridge) break down how sweepstakes campaigns became eight-figure growth engines for their brands. They cover celebrity deal structures, creative production, and revenue lift across every category. </p><p>Tony Hawk’s deal doubled Ridge’s TV response rates and pushed partner-page ads to 40% of Meta spend. HexClad gets the same proof differently, running year-over-year holdouts and entry tiers that reward bigger purchases. Both track how sweepstakes shoppers scatter into unexpected categories, forcing a rethink of acquisition strategy. </p><p>Powered By </p><p>Motion </p><p><a href="https://9ops.co/motion-runneth"><u>https://9ops.co/motion-runneth</u></a> </p><p>Proppel </p><p><a href="https://www.weareproppel.com/operators"><u>https://www.weareproppel.com/operators</u></a> </p><p>Aftersell </p><p><a href="https://9ops.co/aftersell-mops"><u>https://9ops.co/aftersell-mops</u></a> </p><p>Haus </p><p><a href="https://www.haus.io/operators"><u>https://www.haus.io/operators</u></a> </p><p>NeonPixel </p><p><a href="https://9ops.co/neonpixel"><u>https://9ops.co/neonpixel</u></a> </p><p>Richpanel </p><p><a href="https://9ops.co/richpanel-mops"><u>https://9ops.co/richpanel-mops</u></a> </p><p>Operators Portal </p><p><a href="https://portal.9operators.com/dashboard"><u>https://portal.9operators.com/dashboard </u></a></p><p>Operators Newsletter </p><p><a href="https://9operators.com/"><u>https://9operators.com/</u></a> </p>