
Über diesen Podcast
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're…
48 Folgen · business
Positioning with April Dunford
Über diesen Podcast
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're…
Neue Folgen
- New Thinking on Market Categories19. März · 24 Min.
- A New Chapter on Differentiated Value5. März · 23 Min.
- Competition in a Positioning Exercise19. Feb. · 29 Min.
- Preparing for a Positioning Exercise5. Feb. · 27 Min.
- Decisions to Make Before a Positioning Exercise22. Jan. · 27 Min.
- Positioning, Value, and Objection Handling27. Feb. 2025 · 25 Min.
- How to Turn a Competitor's Strength into a Weakness13. Feb. 2025 · 29 Min.
- How to Position Against a Competitor Who Lies30. Jan. 2025 · 25 Min.
- Getting to the Root of the "We Have No Differentiation" Problem17. Okt. 2024 · 28 Min.
- Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi3. Okt. 2024 · 34 Min.