
Sobre este pódcast
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're…
48 episodios · business
Positioning with April Dunford
Sobre este pódcast
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're…
Episodios recientes
- New Thinking on Market Categories19 mar · 24 min
- A New Chapter on Differentiated Value5 mar · 23 min
- Competition in a Positioning Exercise19 feb · 29 min
- Preparing for a Positioning Exercise5 feb · 27 min
- Decisions to Make Before a Positioning Exercise22 ene · 27 min
- Positioning, Value, and Objection Handling27 feb 2025 · 25 min
- How to Turn a Competitor's Strength into a Weakness13 feb 2025 · 29 min
- How to Position Against a Competitor Who Lies30 ene 2025 · 25 min
- Getting to the Root of the "We Have No Differentiation" Problem17 oct 2024 · 28 min
- Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi3 oct 2024 · 34 min