
Über diesen Podcast
Welcome to "The B2B Engagement" - recognized by the AIVA with a Communicator Award of Excellence for B2B podcast series and by Inc. as a top podcast with strategic insights for CEOs. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, Life Science, and Industrial industry experts and thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and better serving customers across generations.
30 Folgen · business
The B2B Engagement
Über diesen Podcast
Welcome to "The B2B Engagement" - recognized by the AIVA with a Communicator Award of Excellence for B2B podcast series and by Inc. as a top podcast with strategic insights for CEOs. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, Life Science, and Industrial industry experts and thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and better serving customers across generations.
Neue Folgen
- AI’s Wake-Up Call: Exposing Your Broken GTM (HPE)31. März · 31 Min.
- The Rise of the Solutions Engineer: From Technical Support to Strategic Partner (Pure Storage)20. Nov. 2025 · 35 Min.
- AI vs. Risk Aversion: Navigating Transformation in Industrial Giants (Aleph Alpha)23. Okt. 2025 · 30 Min.
- Reimagining Lab Operations with Data, AI, and Digital Twins (Eli Lilly)7. Aug. 2025 · 28 Min.
- Achieving Operational Excellence in Multi-Site Labs (Quest Diagnostics)20. Juni 2025 · 34 Min.
- Reclaiming Sales Relevance in the Buyer-Led Era (University of Houston)22. Mai 2025 · 46 Min.
- Embracing Diversity for Innovative Marketing Solutions (Sandvik)24. Apr. 2025 · 26 Min.
- Creating Safe Spaces for High Performance (Philips)27. März 2025 · 29 Min.
- Building Trust in B2B Healthcare Sales (Accuray)27. Feb. 2025 · 30 Min.
- Evolving an EBC to a CIC (HPE)26. Feb. 2025 · 30 Min.