About this podcast
Welcome to "The B2B Engagement" - recognized by the AIVA with a Communicator Award of Excellence for B2B podcast series and by Inc. as a top podcast with strategic insights for CEOs. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, Life Science, and Industrial industry experts and thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and better serving customers across generations.
30 episodes · business
The B2B Engagement
About this podcast
Welcome to "The B2B Engagement" - recognized by the AIVA with a Communicator Award of Excellence for B2B podcast series and by Inc. as a top podcast with strategic insights for CEOs. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, Life Science, and Industrial industry experts and thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and better serving customers across generations.
Recent episodes
- AI’s Wake-Up Call: Exposing Your Broken GTM (HPE)31 Mar · 31 min
- The Rise of the Solutions Engineer: From Technical Support to Strategic Partner (Pure Storage)20 Nov 2025 · 35 min
- AI vs. Risk Aversion: Navigating Transformation in Industrial Giants (Aleph Alpha)23 Oct 2025 · 30 min
- Reimagining Lab Operations with Data, AI, and Digital Twins (Eli Lilly)7 Aug 2025 · 28 min
- Achieving Operational Excellence in Multi-Site Labs (Quest Diagnostics)20 Jun 2025 · 34 min
- Reclaiming Sales Relevance in the Buyer-Led Era (University of Houston)22 May 2025 · 46 min
- Embracing Diversity for Innovative Marketing Solutions (Sandvik)24 Apr 2025 · 26 min
- Creating Safe Spaces for High Performance (Philips)27 Mar 2025 · 29 min
- Building Trust in B2B Healthcare Sales (Accuray)27 Feb 2025 · 30 min
- Evolving an EBC to a CIC (HPE)26 Feb 2025 · 30 min
podlinkr.com/en/the-b2b-engagement
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