The Graham Cochrane Show

← The Graham Cochrane Show1. Sept. · 28 Min.

The Simplest Million-Dollar Business (Just 3 Steps)

The Simplest Million-Dollar Business (Just 3 Steps)1. Sept.28 Min.

Business isn't hard. You just made it hard.

Right now, somewhere, someone is building a funnel. Adding another automation. Redesigning a logo nobody asked about. Adding one more upsell step to a checkout page that's already three pages too long.

And they'll tell you they're "working on their business."

They're not. They're hiding.

Because as long as there's one more thing to build, you never have to find out if the business actually works. You never have to sell. You never have to face the possibility that it was never that complicated — and you've just been too scared to keep it simple.

So today I'm going to show you the simplest million-dollar business there is — the one I wish someone had shown me years ago. No funnel required.

Chapters

00:00 The myth of business complexity and hiding

00:22 The simplest million-dollar business

01:14 Creating irresistible offers in five days

02:09 Why building funnels is hiding, not selling

03:01 Tools and distractions that hinder business growth