
← The Graham Cochrane Show1 Sept · 28 min
The Simplest Million-Dollar Business (Just 3 Steps)
Business isn't hard. You just made it hard.
Right now, somewhere, someone is building a funnel. Adding another automation. Redesigning a logo nobody asked about. Adding one more upsell step to a checkout page that's already three pages too long.
And they'll tell you they're "working on their business."
They're not. They're hiding.
Because as long as there's one more thing to build, you never have to find out if the business actually works. You never have to sell. You never have to face the possibility that it was never that complicated — and you've just been too scared to keep it simple.
So today I'm going to show you the simplest million-dollar business there is — the one I wish someone had shown me years ago. No funnel required.
Chapters
00:00 The myth of business complexity and hiding
00:22 The simplest million-dollar business
01:14 Creating irresistible offers in five days
02:09 Why building funnels is hiding, not selling
03:01 Tools and distractions that hinder business growth