Charlie Munger Mailed This Author One Share And It Became $735,000

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Dr. Robert Cialdini wrote Influence, the book behind almost every sales training a home service tech has ever sat through. In his second visit with Tommy he goes past the seven principles into the smallest changes that move the biggest numbers: the two words a restaurant added to its booking call that cut no-shows 62%, the one question that took Boy Scout popcorn sales from 15% to 52%, why "967 reviewers" beats "967 reviews," the number one rule of sales every trainer teaches backwards, and the $75,000 envelope Charlie Munger mailed him for a single chapter. Then Tommy puts him on the spot with two live persuasion role-plays.

Learn more from Dr. Cialdini and the Cialdini Institute: https://cialdini.com

Influence Unleashed, December 5 and 6 in Tempe, 75 seats, $500 off with code A1GARAGE

-- 🕐 TIMESTAMPS 🕐 --

00:00 - Introduction

00:53 - 75 seats in December

03:16 - Who Robert Cialdini is

04:29 - You already paid for this research

05:44 - What ethical influence actually is

07:17 - The seventh principle: unity

08:01 - The couples study and the word "we"