
← The Home Service Expert Podcast1 oct · 1 h 03 min
Charlie Munger Mailed This Author One Share And It Became $735,000
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com
Dr. Robert Cialdini wrote Influence, the book behind almost every sales training a home service tech has ever sat through. In his second visit with Tommy he goes past the seven principles into the smallest changes that move the biggest numbers: the two words a restaurant added to its booking call that cut no-shows 62%, the one question that took Boy Scout popcorn sales from 15% to 52%, why "967 reviewers" beats "967 reviews," the number one rule of sales every trainer teaches backwards, and the $75,000 envelope Charlie Munger mailed him for a single chapter. Then Tommy puts him on the spot with two live persuasion role-plays.
Learn more from Dr. Cialdini and the Cialdini Institute: https://cialdini.com
Influence Unleashed, December 5 and 6 in Tempe, 75 seats, $500 off with code A1GARAGE
-- 🕐 TIMESTAMPS 🕐 --
00:00 - Introduction
00:53 - 75 seats in December
03:16 - Who Robert Cialdini is
04:29 - You already paid for this research
05:44 - What ethical influence actually is
07:17 - The seventh principle: unity
08:01 - The couples study and the word "we"