Über diesen Podcast
The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.
178 Folgen · business
The Zac Anesbury Show: Your Marketing Podcast
Über diesen Podcast
The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.
Neue Folgen
- Valuable Insights for Getting Published in the International Journal of Advertising Part 1 (Professor Ray Taylor) - S3 EP4 6/1210. Sept. · 13 Min.
- Elevate Your Review Game: Top Tips for Journal Reviewers (Professor Ray Taylor) - S3 EP4 5/128. Sept. · 10 Min.
- The Struggle of Meeting KPIs: Publishing in Leading Marketing Journals (Professor Ray Taylor) - S3 EP4 4/126. Sept. · 12 Min.
- Understanding Job Interviews at the American Marketing Academy Conference (Professor Ray Taylor) - S3 EP4 3/124. Sept. · 6 Min.
- Advertising Conferences: Who Attends (Professor Ray Taylor) - S3 EP4 2/122. Sept. · 8 Min.
- Get to Know Prof. Ray Taylor: John A. Murphy Endowed Chair Professor of Marketing - S3 EP4 1/1231. Aug. · 17 Min.
- The Zac Anesbury Show S03E04: Insights from Prof. Ray Taylor6. Feb. · 2 Std. 10 Min.
- Your First Job: Navigating the Path to an Academic or Industry Role (Assoc. Prof. Benedetta Crisafulli)10. Okt. 2025 · 9 Min.
- Your Next Favorite Read: Expert Book Recommendations (Assoc. Prof. Benedetta Crisafulli)5. Okt. 2025 · 5 Min.
- Competence is power: How digital influencers impact buying decisions in B2B markets (Assoc. Prof. Benedetta Crisafulli)30. Sept. 2025 · 31 Min.
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