PM Talks S3E9: What Problem Does This Actually Solve?

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Patrick's wife has an iPad mini she uses for exactly one thing: reading. She's never called it an iPad mini in her life. She calls it her Kindle — and she isn't confused, she's being precise. The name follows the job, not the packaging. That's the second time in two months we've stumbled into how the words people choose quietly reveal what a thing is actually for.This month's PM Talks opens there and lands on a question Patrick puts plainly about twenty minutes in: what problem does this solve? We get into Clayton Christensen's milkshake, why a tool that does everything usually does nothing especially well, why the unused device in the corner is a capital-P project you've been sitting on rather than a small privileged annoyance, and — less comfortably — what happens when you point that same question at a friendship, a marriage, or a default nobody ever asked you to agree to.

Six Discussion Points

What people call a thing reveals what it's actually for; a device used only for reading becomes "her Kindle" regardless of what's printed on the box or which app is open.The jobs-to-be-done question cuts in both directions — it explains what you should buy, and it exposes what you're still holding onto that stopped doing its job a while ago.Deliberately refusing to install certain apps on a device is a forcing function, not a limitation; knowing what each device is for is what makes any of them work well.An unused device sitting in the corner isn't clutter, it's an open loop — and in David Allen's terms it's a full project with multiple tasks underneath it, not a single thing you can dash off.Capturing an open loop doesn't close it; what actually relieves the weight is having a plan and knowing the boundaries of the thing you captured.Asking what problem a relationship or a social default solves sounds cold, but it's really a prompt to notice when something has stopped doing the job you originally needed it to do — and to stop treating inherited arrangements as settled.Three Connection Points

Read more from Patrick Rhone at patrickrhone.comGrowth in ReverseGet ProductivenessThe move worth stealing from this one is Patrick's double-take in the Costco aisle: the walk past, the stop,