A Slice Of... Why your back of pack is an integral part of the design system. (No. 41)

<p>Why you should see your back of pack as an integral part of the packaging design system. (No. 41)</p><p><br /></p><p><br /></p><p>The back of pack is an often underused and unloved part of the pack. The fact is, it is an important part of the design system.</p><p><br /></p><p>With consumers becoming increasingly discerning and seeking more information to aid their purchasing decisions, the back of the pack has emerged as a crucial element in the brand storytelling process.</p><p><br /></p><p>This podcast delves into the best practices and potential pitfalls associated with leveraging the back of the pack as a powerful marketing tool.</p><p><br /></p><p>You can find our contact details below:</p><p>Alan Gilbody on Linkedin:</p><p><a href="⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>Slice Design Company website <a href="⁠⁠https://slicedesign.co.uk⁠" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br /></p><p>#packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #colour</p>