← A Slice Of - Packaging Design15 May · 10 min
A Slice Of... What does sustainability actually mean? (No. 42)
<p>When it comes to packaging design, what does sustainability or being sustainable actually mean?</p><p><br></p><p>So, what exactly does 'sustainability' or to 'be sustainable' actually mean when it comes to packaging for consumer goods?</p><p><br></p><p>Is it about the carbon footprint? Is it about the energy consumed at manufacture? Is it about how the products are packaging, recycled and disposed of, or is a mixture of all?</p><p><br></p><p>If you asked most consumers, or even experts in the industry what it means to 'be sustainable', they’d be hard-pressed to answer.</p><p><br></p><p>The simple truth is, if you pin down a consumer on actual carbon data and overall 'carbon saved' on one packaging format versus another they would have no idea whether this was a significant or moderate improvement.</p><p><br></p><p>I suppose this comes down to brands and especially manufacturers to educate consumers and explain exactly what some of these figures mean in real terms and also some of the trade-offs when it comes to trying to achieve them.</p><p><br></p><p>This conundrum was brought to light recently when the curiosity got the better of me and I decided to open up one of those snazzy paper wine bottles. The truth I found out is that its not strictly a 'paper bottle' but a clam shell covering a pouch.</p><p><br></p><p>You can find our contact details below:</p><p>Alan Gilbody on Linkedin:</p><p><a href="https://www.linkedin.com/in/alangilbody/">https://www.linkedin.com/in/alangilbody/</a></p><p>Slice Design Company website <a href="https://slicedesign.co.uk">https://slicedesign.co.uk</a></p><p><br></p><p>#packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #sustainability</p>
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