The Hidden Skill Behind Every Great Ad

Every terrible ad that's ever hit the airwaves was approved by someone. Think about that. The HVAC commercial with the handsome technician and the voice-over about years of experience. The radio spot that lists quality, service, and low prices and nothing else. Every stinker. Every tune-out moment. Every ad that sounds exactly like every other ad in the category. Someone reviewed it, said yes, and unleashed it on the world. That person might be you. Not because you're bad at your job because ...