EP 313 - Three Brand Activations You Can Steal This Week

<p>Our first-ever Visibility Challenge: three weeks, three prompts, running through September. Join in and share yours via <a rel="noopener noreferrer nofollow" href="https://amschool.click/library" target="_blank">All-Access Pass</a></p><p></p><p>In this episode, Fab is joined by AMS ambassador Lara Parry, better known in the community as the "AMS Gossip Girl" for her eye for a brilliant campaign before anyone else clocks it: to break down three brand collabs that shouldn't have worked, and did: Seep's nostalgic "Overheard in Waitrose" billboard, KFC's unlikely chicken-and-wine pop-up with La Vieille Ferme, and the Huda Beauty TikTok ad that stopped Lara's scroll cold.</p><p></p><p>ABOUT YOUR TEACHER</p><p></p><h2>About your teacher</h2><p>Lara Parry is a brand marketing and commercial strategist working with purpose-led and creative brands auditing the whole business for revenue leaks, new revenue streams and offers, and building out the brand ecosystem around them.</p><p></p><p>She's the founder of LIP Studio, a brand strategy consultancy, and The Creative Collective Brighton, a 1,000+ member creative community built in eight months through organic, audience-led strategy. Her results include a 57% LinkedIn click-through rate against a 0.4% industry benchmark and 19.7% Instagram growth in under a month, entirely organic.</p><p></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/lara-parry/" target="_blank">Lara Parry</a></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/l.i.pstudio/" target="_blank">l.i.pstudio</a></p><p></p><p>BECOME A SMARTER MARKETER 👇</p><p>Get weekly lessons in your inbox for £0: <a rel="noopener noreferrer nofollow" href="https://amschool.click/newsletter" target="_blank"><b>Signup for the newsletter</b></a></p><p></p><p>CONNECT WITH AMS 🤝</p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/library" target="_blank"><b>Our course library</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/certification" target="_blank"><b>Our certification</b></a></p><p></p><p>OUR SPONSORS 🪩</p><p>Collect and showcase testimonials effortlessly with <a rel="noopener noreferrer nofollow" href="https://www.senja.io/?via=fab55" target="_blank"><b>Senja</b></a></p><p></p><p>Stay ahead on everything social media with Annie-Mai's newsletter <a rel="noopener noreferrer nofollow" href="https://amschool.click/girlpowermarketing" targe