EP 315 - Paid Social's Quiet AI Takeover

<p>Ready to build a smarter, more sustainable marketing strategy without burning out? Join our free Visibility Challenge and start showing up as yourself, not just your brand:<a href="https://amschool.click/starthere" rel="noopener noreferrer nofollow">join the challenge</a></p><p>AI is quietly taking over paid social, and Fab kicks things off with a quiz for AMS coach Becca Holloway: what percentage of LinkedIn comments were entirely AI-generated between April and June this year?<br /><br />From there, they dig into Meta's brand-new Ads MCP connector, which lets AI agents build and manage Partnership Ads on your behalf, and Meta One, Meta's new paid subscription gatekeeping insights tools that used to be free.</p><p>ABOUT YOUR TEACHER<br /><br />Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social, specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media newsletter called The Social Line.</p><p>LinkedIn: <a href="https://www.linkedin.com/in/beccasocial" rel="noopener noreferrer nofollow">Becca Holloway</a><br />Instagram: <a href="https://www.instagram.com/beccasocialstudio" rel="noopener noreferrer nofollow">beccasocialstudio</a></p><p>BECOME A SMARTER MARKETER 👇<br />Get weekly lessons in your inbox for £0: <a href="https://amschool.click/newsletter" rel="noopener noreferrer nofollow">Signup for the newsletter</a></p><p>CONNECT WITH AMS 🤝<br /><a href="https://amschool.click/library" rel="noopener noreferrer nofollow">Our course library</a><br /><a href="https://amschool.click/certification" rel="noopener noreferrer nofollow">Our certification</a></p><p>OUR SPONSORS 🪩<br />Collect and showcase testimonials effortlessly with <a href="https://www.senja.io/?via=fab55" rel="noopener noreferrer nofollow">Senja</a><br />Stay ahead on everything social media with Annie-Mai's newsletter <a href="https://amschool.click/girlpowermarketing" rel="noopener noreferrer nofollow">The Social Tea</a> by Girl Power Marketing<br />Grab 3 months of Canva Pro free with code ALTMARKETING3: <a href="https://www.canva.com/redeem" rel="noopener noreferrer nofollow">click here</a><br /><a href="https://pxl.to/AMS-podcastsponsors" rel="noopener noreferrer nofollow">View all sponsors and offers</a></p><p>SUPPORT 🫶<br /><a href="https://amschool.click/applepodcast" rel="noopener noreferrer nofollow">Leave a review on Apple Podcasts</a><br /><a href="https://amschool.click/spotify" rel="