#135 83% of AI Citations Aren't Yours — Here's What To Do | Katerine Tamargo & Tye DeGrange

Katerine Tamargo, Head of AI at CJ (Commission Junction), joins Tye DeGrange to unpack one of the most surprising findings in generative engine optimization: more than 83% of AI citations point to third-party sources, not brand-owned content. They dig into the KPIs that actually define AI visibility — mention rate, sentiment, position, and citations — and why a rigorous test-and-learn methodology beats chasing tactics. Katerine also busts a few of the biggest myths circulating about GEO and agentic AI, and explains how publisher compensation models are evolving as AI reshapes the path to purchase.

What you'll learn:

• Why third-party content — not brand-owned pages — wins the majority of AI citations

• The KPIs that define AI visibility: mentions, sentiment, position, and citations

• How to build a real test-and-learn framework for GEO instead of guessing

• Why the old "owned media" playbook doesn't translate to AI search

• How publisher compensation is shifting as AI answers replace clicks

• Common myths about GEO and agentic AI, debunked