#136 The Next Arbitrage Window Is on ChatGPT | Mike Mallazzo & Tye DeGrange

Mike Mallazzo, GM at Alephic Media, joins Tye DeGrange to unpack the next arbitrage window: marketing to LLMs and AI search engines. They cover AEO and GEO strategy, how brands get cited by ChatGPT and other AI assistants, the emerging opportunity in AI-driven ad arbitrage, why partner and affiliate marketing are becoming core to AI search strategy, and why traditional attribution models (MMM/MTA) are losing their grip.

#AlwaysBeTesting #AEO #GEO #AISearch