56. Your Strategy is a Work of Fiction

Once a year a small group goes offsite, argues for three days, and comes back with a deck. Goals get written. Functions map their OKRs to the slides. Then the market moves, and everybody spends the next eleven months executing against assumptions that stopped being true in February. Most people in the building read that document and can't find themselves anywhere in it, which is how a strategy quietly becomes a story about a company nobody actually works at.

In this episode, Rodney Evans and Sam Rothkopf close out the “Built to Benefit From Change” arc with the piece that underpins everything. They make the case that strategy is what you're executing right now, sort out what belongs at each altitude of the organization, and walk through the four meetings that keep a strategy alive after the offsite ends.

Get the full transcript and resources mentioned in this episode here: https://www.theready.com/podcast/episodes/awwtr56-your-strategy-is-a-work-of-fiction

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00:00 Intro + Check-In: What's your favorite work of fiction?

04:38 Why strategy is cooking, not the recipe