He Kills Most Facebook Ads in 3 Days. One Has Run for 2 Years. w/ Manny Reyes

Most newsletter publishers buying Facebook ads are hunting for a winner. Manny Reyes kills losers fast enough that the winners can pay for them. Manny is the founder and CEO of Boletín Growth, a paid growth agency for newsletters. He's helped acquire more than 5 million subscribers over six years of media buying, including time at Morning Brew. In this episode of Audience Bridge Insights, we get into how he tests, kills and scales ads, and why the cheapest CPA is often buying the wrong peopl...