Leveling Up in Wine: Peter Yeung Talks Napa, Luxury Wine Marketing, and Shaping Wente’s Legacy

On this episode of Beats Vines & Life, host MJ Towler sits down with Peter Yeung—a strategic wine business leader, author of Luxury Wine Marketing, and co-host of the Ex-Château podcast.

From his roots in Orange County to the boardrooms of McKinsey to the vineyards of Wente Family Estates, Peter shares his unique journey through immigrant hustle, Silicon Valley innovation, and high-stakes wine strategy.

Together, they dive deep into Gen X culture, the changing landscape of wine, and how curiosity and storytelling fuel both business and lifestyle—from the pricing secrets behind luxury wine to the musical moments that define their generation.

Listen in for a candid, thought-provoking conversation blending business wisdom, personal stories, music, and an honest look at the evolution—and future—of California wine.

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For more information about Luxury Wine Marketing click the link!

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Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!

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