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Award-Winning Campaigns - How Wisła Kraków turned a legal requirement into a 42% attendance increase

Award-Winning Campaigns - How Wisła Kraków turned a legal requirement into a 42% attendance increase30 Sept36 min

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Polish law requires every club to identify each fan entering the stadium. Wisła Kraków's Football Club turned that compliance database into the Lucky Fan Index, a metric for how much luck each supporter brings, and game attendance rose 42%. MichaelAaron and Richard dissect the superstition research behind it.