Your Pitch Starts Before the First Slide. Most Founders Miss the Opening | Vanessa Van Edwards

Vanessa Van Edwards studied hundreds of Shark Tank pitches and spent nearly 20 years on her new book, Conversation. Her verdict on smart founders is blunt. Here is what her playbook says about winning the room, and how she built a business where the book is the smallest piece. Vanessa Van Edwards walked into a PTA meeting at her daughter's school and saw the problem in one glance. Every parent in the room was staring at a phone. "Now my conversation is competing with their feed," she told me....