How Claire’s Is Winning Over a New Generation Without Losing Its Legacy | Reimagining Retail

In today’s podcast episode, we explore what it means to be a truly intergenerational brand, what separates brands that are genuinely relevant to a new generation from those relying primarily on nostalgia, and what physical stores need to offer to give consumers a compelling reason to visit.

Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Senior Analyst Arielle Feger, and Claire’s Chief Merchandising Officer, Jillian Cueff.

Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

Follow us on Instagram at: https://www.instagram.com/emarketer/

For sponsorship opportunities, contact us: advertising@emarketer.com

For more information, visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-how-claire-winning-over-new-generation-without-losing-its-legacy-reimagining-retail

© 2026 EMARKETER

Atmosphere TV is the largest streaming TV platform purpose-built for shared, social spaces like bars, restaurants, gyms, and airports. Atmosphere TV is the creator of ChiveTV and 30+ mesmerizing, audio-optional channels that entertain over 150 million monthly viewers.

Built for business, made for fun. Atmosphere TV.

Click through URL: https://atms.tv/emarketer