The Power of Culture and OOH with Merissa Himraj

When OOH gets culture right, it becomes more than advertising; it becomes part of the conversation. In this episode with Merissa Himraj, we explore the power of cultural context in OOH: why local nuance matters, how smart placement can amplify an idea, and what makes certain campaigns resonate far beyond the billboard. From Coca-Cola to Pineapple, Naked, Heinz and Netflix, we unpack the work that gets people noticing, talking and sharing and why, when culture, context and creativity come toge...