164: What Household Brands Can Teach Us About Personal Branding with Fiona Wylie

What can building some of the world’s best-known brands teach us about building a personal brand?

In this episode of Beyond the Bio, Sophie is joined by Fiona Wylie, Founder and Chief Executive of Brand Champions. Fiona has more than two decades of marketing experience, including senior roles with household names including Nestlé, British Airways and Pfizer, before going on to build her own award-winning marketing agency.

Fiona shares the lessons she has taken from building major consumer brands and how she has applied them to her own reputation and personal brand. She talks about what helped her win clients when she first started Brand Champions, why positioning matters just as much for people as it does for businesses and what individuals can learn from the way successful brands build recognition and trust.

The conversation also explores Fiona’s experience returning from maternity leave, why experienced women can find themselves overlooked in the workplace and how years of expertise can become a powerful foundation for building a visible personal brand.

In this episode, they cover:

What household brands can teach us about personal branding

How Fiona used her corporate reputation and network to build her own business

Why positioning matters when building your profile

The differences between marketing a business and marketing yourself

How to turn years of experience into a reputation people recognise

Where to start building your profile when you already have years of expertise

Connect with Fiona