Working ON vs. IN your Travel Business

<p><strong>You don’t have a sales problem… you have a systems problem.</strong></p><p>If your business feels chaotic, inconsistent, or stuck—this episode will hit.</p><p>In this conversation, Cyndi sits down with Brianna Glenn (founder of Milk + Honey &amp; co-leader of Masters in Travel) to break down the <em>real</em> difference between working <strong>in</strong> your business vs. working <strong>on</strong> it, and why most advisors get it completely backwards. </p><p>Here’s the truth:👉 Hustling harder won’t fix broken systems👉 More clients won’t save you from chaos👉 And “just posting on Instagram” is not a marketing strategy</p><p>You’ll learn:</p><ul><li>Why building systems <em>before</em> scaling is non-negotiable</li><li>How to stop being reactive and start building a business that actually works</li><li>The biggest marketing mistakes advisors make (and how to fix them)</li><li>Why your messaging should attract the right clients—and repel the wrong ones</li><li>How to think about organic vs. paid marketing in today’s crowded landscape</li></ul><p>If you’re tired of juggling everything, saying yes to the wrong clients, and feeling like your business is running <em>you</em>…</p><p>This episode will show you how to take back control and build something scalable, profitable, and aligned.</p>