Building the Business You Actually Want with Sam Cruz

Brad sits down with Sam Cruz, founder of Cruz Built, to talk about what happens when growth starts pulling you away from the work you actually enjoy. Sam shares why he is simplifying the company, returning to an owner-operator model, and choosing fewer projects so he can stay closer to clients, trades, and the details that define his work. They also get into building science, learning in the field, technology, and why the right business does not have to be the biggest one.