111: Building Your Dream STR Portfolio with Zack Metcalf

Description:

How does a multi-passionate entrepreneur build their dream brand and portfolio? In today’s episode, I’m chatting with friend and client Zack Metcalf. Zack has been my client for two projects, including his micro-resort in Joshua Tree as well as building a community-focused platform for men’s self-improvement.

Time-stamps:

Meet Zack Metcalf (1:48)

Zack’s first property and its evolution (2:53)

The micro-resort name change story (9:46)

Incorporating core values into the brand (14:49)

How brand strategy impacted the rest of the project (17:24)

Zack’s next big property, Stone Tavern (20:43)

Building a partnership with an international company (30:44)

How lessons from INTRVL apply to Stone Tavern (33:28)

Zack’s latest project, LNGLIV (35:08)