113: How To Actually Create Content with Your Short-Term Rental Brand Strategy

You’ve got your brand strategy, you’ve determined your content pillars, but getting started with creating content still feels… next to impossible. In today’s episode, I’m showing you how I take a brand strategy and turn it into actual reels, carousels, stories, and more that your ideal guest will actually care about. I’ll show you how to stop treating content pillars as just topics and start using them as a means to generate endless content.

Time-stamps:

Start with the guest in mind (2:13)

Breaking down content pillars to create content (6:03)

20% off Lodgify (11:29)

Content for a personal brand in hospitality (12:33)

Layer in your brand voice (17:25)

Utilize b-roll footage (19:56)

The content formula (22:18)

Mentioned in This Episode:

Use code bmpod20 for 20% off yearly and bi-yearly Lodgify plans

30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast