Brazos Matters: KBTX's Rusty Surette (Part 2): The Method to the Rusty’s Social Media Madness

With a collective following that spans hundreds of thousands of people across multiple social media platforms, KBTX-TV news anchor Rusty Surette reaches far more people online than through his nightly newscasts.

In this second half of his conversation with host Jay Socol, Surette breaks down how specific content succeeds (or fails) on each platform and how he’s chosen the exhausting pace of posting on his professional and personal accounts.

Surette addresses accusations of being a paid influencer, defends the sometimes trivial nature of his subject matter, and why he views his constant audience-building as career insurance.

Brazos Matters is a production of Aggieland's Public Media, 90.9 KAMU FM & KAMU-TV, members of Texas A&M University's Division of Community Engagement.