Breakfast Business with Joe Lynam

← Breakfast Business with Joe Lynam11 Sept · 6 min

Stéphane Girod author of 'Purposeful Luxury'

Stéphane Girod author of 'Purposeful Luxury'11 Sept6 min

Shares in luxury companies are very much out of favour. Some of that is down to a squeeze on incomes and some of it because fashion houses might have been overvalued as well as a dip in demand from the giant Chinese market. Stéphane Girod ihas written a book about the changes that are needed in the luxury sector called ‘Purposeful Luxury’.