Why community and education became Evvy's entire growth engine

<p>Women weren&#39;t required in US clinical research until 1993.<a href="https://www.linkedin.com/in/pjain16"> <u>Priyanka Jain</u></a> built a company to close that gap. Evvy now holds the world&#39;s largest real world data set on the vaginal microbiome.</p><p>Priyanka tells Bryan Mahoney how community and education became Evvy&#39;s entire acquisition strategy, why AI driven search changes how patients find care, and what she thinks is harder, raising money as a female founder or building a brand new category.</p><p> </p><p>Topics discussed:</p><p>- Building a category around an overlooked female biomarker data set</p><p>- Turning education and community into Evvy&#39;s core acquisition strategy</p><p>- Why AI powered search is reshaping healthcare discovery</p><p>- Fundraising as a founder versus creating a brand new category</p><p>- Evvy&#39;s prospective study using microbiome testing inside IVF clinics</p><p>- Serving 100,000 patients and 2,000 doctors nationwide</p><p>- Overcoming imposter syndrome by assembling experts instead of becoming one</p><p>- The venture funding gap facing women&#39;s health founders today</p><p><br></p>