
← Brilliantly Branded Podcast13 May · 47 min
132 The Woman Who Refused Every No. Cancer, Infertility, and the Brand Born From Both
<p>A story that become a brand. At 33, Irene Del Olmo went in for a routine checkup. She came out with two pieces of news that changed everything. A rare form of breast cancer. And the confirmation that becoming a mother would not be possible.</p><p>What she did next is what this episode is about.</p><p>In this conversation, Irene shares how she rebuilt her health from the inside out, spending years as her own testing ground, reading research, fine-tuning supplements, and refusing to accept impossible as a final answer. She tried fertility treatments across three countries. Nothing worked. Then, naturally, against every medical prediction, she fell pregnant. She miscarried. And three months later, fell pregnant again.</p><p>Her daughter Theodora, a name that means gift from God, is now here. And so is Birtz Nutrition, the supplement brand Irene built from everything she learned.</p><p><strong>In this episode:</strong></p><ul><li>What it feels like to lose your identity after eight months of chemotherapy</li><li>How Irene used nutrition and supplementation to restore what the treatment took</li><li>The moment a doctor suggested she consider getting a dog instead</li><li>Why she went back to university to silence the imposter syndrome</li><li>What grit looks like when every expert has already told you no</li></ul><p>Irene is a former lawyer, founder of Birtz Nutrition, and a woman who built something real from the hardest chapter of her life.</p><p>Find Irene and Birtz Nutrition at <a href="http://www.birtznutrition.com/" target="_blank" rel="ugc noopener noreferrer">www.birtznutrition.com</a></p>