142: The Soft CTA is Killing Your Sales

142: The Soft CTA is Killing Your Sales You're at Costco. The lady with the friendly smile holds out a tiny paper cup with a single wonton on a toothpick. You take the bite. It's unreal. You go, "where do I find these?" And she smiles and says, "feel free to check the website when you're ready." What?! Ridiculous right? That is what most entrepreneurs are doing to their buyers every single day. In this episode, I'm breaking down the single most expensive sentence in your business...&nbs...